Custom Website Development Services Custom design. Core Web Vitals at launch.
Bespoke websites with custom design, custom CMS, and Core Web Vitals optimisation at launch. Next.js, Sanity, Contentful, or Strapi. SEO-ready architecture. Shipped in 6 to 12 weeks. USD pricing.
We tell you whether you need custom or whether Webflow or WordPress would be cheaper for your scope.
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Who we've built for.
How we work on custom website development
- What we build
- Brand websites · Marketing sites · Corporate sites · Portfolio sites · Product sites · Multi-language sites
- Stack
- Next.js · React · TypeScript · Tailwind CSS · Sanity · Contentful · Strapi · Storyblok · Vercel
- Performance
- Core Web Vitals at launch · Lighthouse 90+ · LCP under 2.5s · INP under 200ms · CLS under 0.1
- SEO
- Schema markup · sitemap · hreflang · canonical · meta · OG tags · accessibility (WCAG 2.2 AA)
- Pricing in USD
- Website MVP from $2,500 · Production custom website from $12,000 · Multi-language site from $38,000
- Output
- Production website · CMS · CI/CD pipeline · runbook · SEO audit · maintenance plan
Custom websites beat off-the-shelf when your brand needs a unique design, your content workflows are complex, or your performance and SEO targets demand it. This page covers when custom wins, the stack we use, what every use case typically costs, and how we hit Core Web Vitals at launch.
Recent custom website builds
Brand, product, and corporate sites shipped with Core Web Vitals at launch.
Custom Next.js site with fintech positioning, client showcase, and lead capture.
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Marketing-led product site with feature pages and demo request flow.
Read case study →
Corporate site with LMS integration, course catalog, and SCORM compliance.
Read case study →What we build
Brand and marketing sites
Custom design, custom CMS, optimised for SEO and conversion. Common for funded startups, B2B SaaS, agencies, and personal brands.
Corporate websites
Multi-stakeholder sites with investor relations, careers, blog, press, leadership. Often multi-language for global presence.
Product and landing sites
Marketing-led sites that drive demos, signups, or purchases. Optimised for conversion-rate and Web Vitals.
Portfolio and case study sites
Sites that showcase work with filtering, search, and rich case study layouts. Common for agencies, designers, architects.
Multi-language and multi-region
International sites with proper hreflang, currency, and content localisation. Built for SEO performance per region.
Related capabilities: Web development, Business website development, Landing page development, Event website development, Custom software development, Full stack development, AI & machine learning, API integration.
Use cases with cost ranges
Brand website for funded startup
Custom design plus Sanity CMS. Marketing pages, blog, careers, customer stories. Core Web Vitals optimised at launch. Schema markup. Multi-language ready. Typical build 8 to 12 weeks. Range $12,000 to $38,000 depending on page count and CMS complexity.
Corporate website for mid-market company
Multi-stakeholder site with investor relations, careers, blog, press, leadership profiles. Multi-language. Compliance documentation. Typical build 10 to 14 weeks. Range $12,000 to $38,000 depending on language count and integration with CRM or HRIS.
Product website for SaaS
Marketing-led product site with feature pages, pricing, case studies, demo request flow. Conversion-optimised. Integration with HubSpot or Salesforce. Typical build 6 to 10 weeks. Range $4,000 to $12,000 depending on funnel complexity.
Portfolio website for agency or studio
Filterable case study showcase with rich media. Custom design. Sanity or Contentful for editorial workflow. Typical build 6 to 10 weeks. Range $4,000 to $12,000 depending on case study complexity.
How we run the build
Five-phase rhythm for website builds. Core Web Vitals tested every sprint.
- Discovery and SEO scope (1 to 2 weeks). Stakeholder interviews. Target keyword research. Information architecture. Content audit. Output: site map plus SEO scope document.
- Design and CMS architecture (2 to 3 weeks). Custom design in Figma. CMS schema. Component library. Output: design system plus CMS architecture.
- Build (3 to 6 weeks). Two-week sprints. Core Web Vitals gate on every PR. SEO checklist tested every sprint.
- Content and pre-launch (1 to 2 weeks). Content migrated or authored. Performance testing. Accessibility audit. Schema validation. Redirect map for legacy URLs.
- Launch and dual on-call (1 week plus 2 weeks). Production deploy. Monitoring. Runbook delivered. SEO post-launch audit at week 2.
Tech stack
Default website stack. Each layer chosen for performance, SEO, and editorial workflow.
- Front end. Next.js 15 with TypeScript. App Router with React Server Components. SSR for SEO surfaces, CSR for interactive surfaces. Tailwind CSS plus shadcn/ui or custom design system.
- CMS. Sanity, Contentful, Storyblok, or Strapi as headless CMS. WordPress as headless CMS where editorial preference requires. Custom CMS built on PostgreSQL for unique workflow needs.
- Hosting. Vercel as default. Cloudflare Pages or Netlify where the workflow prefers. AWS for complex multi-region. CDN-fronted assets.
- Media. Cloudinary, Imgix, or Vercel Image for image transform. Mux or Vimeo for video. Lottie for animations. AVIF and WebP by default.
- SEO. Schema markup (Organization, BreadcrumbList, Article, FAQ, Product). Sitemap.xml auto-generated. hreflang for international. Open Graph and Twitter Card meta.
- Performance. Core Web Vitals gate on every deploy. LCP, INP, CLS measured via Vercel Analytics or SpeedCurve. Bundle size budget per page.
- Analytics and forms. Google Analytics 4 plus server-side tagging via Stape or Google Tag Manager Server. Forms via Formspree, Convertkit, HubSpot, or custom.
Accessibility, privacy, and SEO compliance
Every custom website ships with WCAG 2.2 AA baseline on public pages, GDPR-aware cookie consent where required, schema markup validated in CI, and analytics configured with consent gating. Pre-launch accessibility audit available for public-sector buyers.
Pricing
Website MVP
From $2,500
- Single-language, 5 to 8 pages, headless CMS.
- 6 to 8 weeks.
Production custom website
From $12,000
- Custom design, headless CMS, SEO optimisation, schema markup.
- 8 to 12 weeks.
Corporate website
From $38,000
- Multi-stakeholder, multi-language, IR, careers, blog.
- 10 to 14 weeks.
Multi-language website
From $38,000
- Proper hreflang, content localisation, per-region performance.
- 10 to 14 weeks.
Custom CMS build
From $12,000
- Bespoke CMS where off-the-shelf does not fit editorial workflow.
- 8 to 14 weeks.
Maintenance retainer
From $2,200 / mo
- On-call cover, dependency upgrades, content updates, SEO monitoring.
FAQ
Custom website development is building a website from scratch with bespoke design, custom CMS, and tailored functionality, rather than using a template or page builder. Custom sites win on performance, SEO, brand fidelity, and editorial workflow flexibility. They cost more than template solutions but typically yield better Core Web Vitals scores and conversion rates.