B2C Software Development Services Built for conversion, retention, and scale.
Consumer-facing applications and platforms with high-conversion UX, social login, mobile-first design, payments, and viral mechanics. Built to scale from launch to millions of users. Shipped in 8 to 18 weeks. USD pricing.
We tell you whether your build fits a web app, mobile-first PWA, or native mobile.
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Who we've built for.
How we work on B2C software development
- What we build
- Consumer apps · Marketplaces · Social platforms · Subscription services · Mobile-first PWAs · D2C tools
- Stack
- Next.js · React Native · TypeScript · Node.js · PostgreSQL · AWS · Stripe · Apple Pay · Google Pay
- Growth features
- Social login · viral mechanics · referrals · push notifications · in-app analytics · A/B testing
- Privacy
- GDPR · CCPA · CPRA · Apple App Tracking Transparency · Consent Mode v2 · right-to-erasure
- Pricing in USD
- B2C MVP from $11,000 · Production consumer app from $38,000 · Custom consumer platform from $55,000
- Output
- Production app · conversion analytics · A/B framework · runbook · on-call coverage
Consumer software is sold to individuals through a marketing funnel. The success metrics are different from B2B: conversion rate, retention curve, viral coefficient, LTV-to-CAC. The architecture must support fast iteration and high-traffic spikes. This page covers what we build for consumer use cases, the stack we use, and what it costs.
Recent B2C builds
Consumer products built for engagement, conversion, and scale.
What we build
Consumer apps and platforms
Standalone consumer products with auth, payments, content, and engagement loops. Examples: fitness apps, learning apps, productivity tools, niche social platforms.
Consumer marketplaces
Two-sided marketplaces matching consumer buyers with sellers. KYC, payment processing, trust and safety, reviews, dispute handling.
Subscription services
Recurring revenue consumer products. Stripe Billing with churn reduction, pause/skip flows, lifecycle automation, retention analytics.
Mobile-first PWAs
Cross-platform consumer experiences delivered as Progressive Web Apps. No app store gatekeeping. SEO-discoverable. Installable.
Direct-to-consumer (D2C) platforms
Consumer ecommerce or service platforms with high-conversion checkout, lifecycle email automation, and growth analytics.
Related capabilities: Custom software development, Full stack development, Mobile app development, Progressive web apps, B2B development, AI-powered software, Custom ecommerce tools.
Use cases with cost ranges
Consumer mobile MVP with subscription
React Native consumer app with social login, subscription via Stripe or RevenueCat, push notifications, in-app analytics. App Store and Google Play submission included. Typical build 10 to 14 weeks. Range $8,000 to $14,000 depending on feature scope.
Two-sided consumer marketplace
Buyer and seller sides. KYC via Stripe Identity or Onfido. Multi-party payments via Stripe Connect. Reviews and dispute handling. Trust and safety queue. Typical build 14 to 20 weeks. Range $12,000 to $55,000 depending on category complexity.
Subscription consumer service
Recurring revenue with pause/skip/swap flows. Failed-payment retry. Churn analytics. Lifecycle email via Klaviyo or Iterable. Typical build 8 to 12 weeks. Range $11,000 to $38,000 depending on subscription logic complexity.
Mobile-first consumer PWA
PWA delivered as installable mobile experience. Web Push notifications. Offline browsing. Fast checkout. Lifecycle automation. Typical build 8 to 12 weeks. Range $8,000 to $14,000 depending on offline scope.
How we run the build
Five-phase rhythm for consumer software builds. Growth analytics wired in from sprint 1.
- Discovery and growth scope (1 to 2 weeks). Target audience. Conversion funnel design. Growth analytics plan. Privacy scope (GDPR, COPPA if under-13 in scope). Output: scoped milestones plus growth analytics plan.
- Design and conversion architecture (1 to 2 weeks). Mobile-first UI in Figma. Conversion-optimised funnel. Auth flow. Output: design system plus funnel architecture.
- Build (5 to 12 weeks). Two-week sprints. Core Web Vitals gate on every PR. Conversion analytics validated every sprint.
- Pre-launch optimisation (1 to 2 weeks). Performance testing at 10x baseline. A/B test framework live. Lifecycle email flows configured.
- Launch and dual on-call (1 week plus 2 weeks). Production deploy with feature flags. Monitoring. Dual on-call. Runbook delivered.
Tech stack
Default B2C stack. Each layer chosen for conversion, scale, and rapid iteration.
- Front end. Next.js with TypeScript and Tailwind CSS. Core Web Vitals optimised (LCP under 2.5s, INP under 200ms, CLS under 0.1). Mobile-first responsive design.
- Mobile. React Native for cross-platform consumer apps. Native iOS (Swift) or Android (Kotlin) where the engagement requires deep OS integration.
- Back end. Node.js (Fastify) for general API. Python (FastAPI) for ML or recommendation engines. Stateless behind API gateway. Edge functions for low-latency.
- Data layer. PostgreSQL via Supabase or Neon. Redis for hot data and session. CDN-fronted media via Cloudflare, Imgix, or Vercel Image.
- Auth. Social login (Google, Apple, Facebook, Microsoft) via Clerk, NextAuth, or Supabase Auth. Magic link for friction-free signup. Phone OTP via Twilio.
- Payments. Stripe for card, Apple Pay, Google Pay. PayPal, Klarna, Afterpay where the audience needs it. Subscription billing via Stripe Billing.
- Analytics and growth. PostHog or Mixpanel for product analytics. Segment for data integration. Optimizely or GrowthBook for A/B testing. Klaviyo or Iterable for lifecycle email.
Privacy and consent
Every B2C build ships with cookie consent (OneTrust, Didomi, or Cookiebot), server-side consent gating, right-to-erasure flows, subprocessor list maintenance, and DPA review per region. Apple App Tracking Transparency for iOS. GDPR, CCPA, and CPRA aware by default.
Pricing
B2C MVP
From $11,000
- Single workflow, social login, payments, basic analytics.
- 8 to 12 weeks.
Production consumer app
From $38,000
- Multi-workflow, lifecycle automation, A/B framework, push notifications.
- 12 to 16 weeks.
Consumer marketplace
From $12,000
- Two-sided marketplace with KYC, payouts, disputes.
- 14 to 20 weeks.
Subscription consumer service
From $11,000
- Recurring billing with churn-reduction flows and lifecycle automation.
- 10 to 14 weeks.
Custom consumer platform
From $55,000
- Multi-platform (web + mobile), high-traffic scale, advanced personalisation.
- 16 to 22 weeks.
Maintenance retainer
From $2,200 / mo
- On-call cover, dependency upgrades, conversion monitoring, A/B test execution.
FAQ
B2C software development is custom software built for consumer users (individuals) rather than business buyers. B2C software is typically distributed via app stores, web search, or social channels, and success metrics include conversion rate, retention curve, viral coefficient, and lifetime value (LTV) to customer acquisition cost (CAC) ratio.